03 Mar 2003 MARKETING EXECUTIVE Reporting to the Director of Marketing, the Marketing Executive is responsible for the implementation of marketing strategies and plans for our Location Enabled Services. With a proven track record of applying marketing communications to generate sales the Marketing Executive will be responsible for the following activities: Development and implementation of marketing strategies and plans for new and established services. Management of multiple projects with external providers of marketing communications, design and public relations services. Implementation of POP materials and set up of POP merchandising in leading retail and department stores. Media buying (outdoor and print). Management of direct mailing and other direct marketing campaigns. Measuring and analyzing the effectiveness of various marketing activities and suggesting appropriate improvements. Planning and management of high-profile media and public events. It is expected that the Marketing Executive will possess the following profile: Experience of launching and growing new products and services Some or exposure to the high technology and/or telecommunications industry. Experience in public event planning and management. Well-developed inter-personal skills. Able to manage competing priorities from internal departments and build productive relationships with colleagues, management and external providers of marketing communications and public relations services. Rare blend of strong business acumen combined with creative flair expressed in the ability to develop practical solutions to complex business and marketing problems. Influential - able to sell an idea based on its rational and emotional merits to a senior management group. A degree in marketing communications or business from a leading University. Complete fluency in both written and spoken Cantonese and English. 3 - 5 years product or service marketing experience with a blue chip organization or a leading marketing communications firm. << Back to Careers